The River Squeeze Play

This is a rare situation, so I can’t promise you’ll get a chance to use it, but it’s a fun brag:

Full Tilt No-Limit Hold’em, $10.00 BB (6 handed) – Full-Tilt Converter Tool from FlopTurnRiver.com
MP ($1000)
Hero (CO) ($1272)
Button ($1000)
SB ($1090.30)
BB ($1479)
UTG ($2129.15)

Preflop: Hero is CO with 7, 6
2 folds, Hero bets $30, Button raises to $100, 1 fold, BB calls $90, Hero calls $70

Flop: ($305) 10, 3, 8 (3 players)
BB checks, Hero checks, Button checks

Turn: ($305) J (3 players)
BB bets $130, Hero calls $130, Button calls $130

River: ($695) 5 (3 players)
BB checks, Hero bets $444, 2 folds

Total pot: $695 | Rake: $3

Results:
Hero didn’t show 7, 6 (nothing).
Outcome: Hero won $692

On the one hand, a bunch of draws missed, and I probably raise monsters on the turn. On the other hand, this looks like a strange spot to bluff, and I probably can value bet thinnish here (like KJ+) and maybe even flat call weaker two-pairs on the turn.

The important bit is that the Button is “squeezed”. I’m actually putting him on one decent pair that he’s pot controlling more often than a draw. BB probably has a pair too, but it can’t be that big if he’s only betting 1/3 pot into two people on a coordinated turn. Thing is, even if Button suspects a bluff, he has to worry about BB overcalling behind him with a better hand. Thus it’s hard for him to call with a hand like A8.