Jesus People Are Bad At Omaha

This hand is from a while ago, but I just bought Poker Tracker Omaha and so have been looking through old hand histories:

Full Tilt Poker
Pot Limit Omaha Ring game
Blinds: $2/$4
6 players
Converter

Stack sizes:
UTG: $179
UTG+1: $56.70
CO: $208.50
Button: $1029.90
Hero: $620.30
BB: $572.50

Pre-flop: (6 players) Hero is SB with :6d :kh :ks :9d
UTG calls, UTG+1 folds, CO calls, Button calls, Hero calls, BB checks.

Flop: :2s :4h :4s ($20, 5 players)
Hero checks, BB checks, UTG checks, CO checks, Button checks.

Turn: :kd ($20, 5 players)
Hero bets $20, BB raises to $80, 3 folds, Hero raises to $280, BB calls.

River: :jc ($580, 2 players)
Hero is all-in $356.3, BB calls all-in $308.5.
Uncalled bets: $47.8 returned to Hero.

Results:
Final pot: $1197
Hero showed 6d Kh Ks 9d
BB mucks Qc 7c 4c 3h

He put nearly 150 BB’s in with 0% equity. It’s really hard to have 0% equity in Omaha. And this is in no way a cold deck. He didn’t have a full house, he didn’t even have a good kicker with his trips. Honestly, in his shoes, I fold when the SB pots into three players. Maaaaybe you can warrant a call with his hand, but raising is just terrible, and calling the 3-bet is stab-me-in-the-eye awful. Frankly, I was a touch concerned about quads, since there are very few hands that should give me action in this situation.

Edit: Whoops, I guess he had about 2% equity on the turn since he could catch the case 4 to make quads.