Big Triple Barrel

I guess this is fairly standard and notable mostly for the sum of money involved:

Full Tilt Poker, $25/$50 NL Hold’em Cash Game, 6 Players
LeggoPoker.com – Hand History Converter

CO: $12,483
BTN: $16,645
Hero (SB): $10,000
BB: $17,688
UTG: $5,000
MP: $9,875

Pre-Flop: 9 8 dealt to Hero (SB)
3 folds, BTN raises to $150, Hero raises to $555, BB folds, BTN calls $405

Flop: ($1,160) 7 4 2 (2 Players)
Hero bets $777, BTN calls $777

Turn: ($2,714) J (2 Players)
Hero bets $1,888, BTN calls $1,888

River: ($6,490) 2 (2 Players)
Hero bets $6,780 and is All-In, BTN folds

Results: $6,490 Pot ($3 Rake)
Hero mucked 9 8 and WON $6,487 (+$3,267 NET)

Naturally I double barrel when I turn the gut shot and a potential overcard to whatever pair my opponent may have. I do wish I had bet a hair more so that river would be a slightly less than pot shove rather than slightly more. Basically I think without history and at stakes that are higher than either of us usually play, I am getting called only by AQ or better (and even AQ is close). Given that the deuce on the river makes sets less likely and Villain is probably 4-betting QQ-AA a decent amount of the time pre-flop, I think this is a highly profitable shove in a vaccuum. Of course, a reputation for stuff like this will get you called down by 66- which then again is not bad at all as long as you can adjust.